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Glinda Bubbly Pink and Elphaba Enchanted will be launched on Oct. 1 in partnership with Universal Pictures.
September 28, 2025
By: Lianna Albrizio
Fragrance sorceress Ariana Grande is releasing two Wicked-inspired fragrances ahead of the theatrical release of new her highly anticipated follow-up to Wicked, “Wicked: For Good” on Nov. 21.
The Oscar-nominated and Grammy-winning star will release Glinda Bubbly Pink and Elphaba Enchanted in partnership with Universal Pictures on Oct. 1.
“Being part of Wicked is something I will cherish forever,” said Grande. “Stepping into Glinda’s shoes and being trusted to tell her story has been one of the most special and meaningful experiences I’ve ever had. Fragrance has always been such a personal way for me to connect with people because of the way it’s able to capture a feeling, a memory, a moment. I even used fragrances on set to help differentiate between when she is younger and older as well. I wanted to find a way to pay tribute this chapter and honor these amazing, once-in-a-lifetime, characters and really capture what they represent through fragrance – the light, the complexity, the beauty of both Glinda and Elphaba. This launch is both a personal tribute to an experience that has meant everything to me and an invitation to celebrate the magic and strength of these characters.”
The dual fragrance launch highlights the spirit of Wicked’s two iconic leads, presenting two distinct olfactive signatures that reflect the timeless story of friendship, destiny and identity. Together, Glinda Bubbly Pink and Elphaba Enchanted embody the balance of light and shadow and embrace the duality each character finds within themselves, per the brand.
This the second cosmetics launch of the movie since a Wicked-inspired makeup collection ahead of the first movie last year.
Dubbed an effervescent blend of juicy nectarine, pink sparkle apple and charming princess tulips, Glinda Bubbly Pink remains grounded with notes of sandalwood and sugared musks.
Complex and layered, Elphaba Enchanted contains notes of green glow apple, midnight black plum and moon flower. The fragrance is wrapped with oudwood, oak moss and vanilla elixir as a tribute to the forest where Elphaba’s most pivotal moments take place.
Sculptural in form and cinematic in detail, the bottles are designed in the signature hues of the characters: pink for Glinda Bubbly Pink and emerald for Elphaba Enchanted. Each fragrance is adorned with a distinctive cap inspired by the character’s iconic headpieces: Glinda’s faceted crown that radiates light from every angle, and Elphaba’s sleek, architectural hat silhouette. Together, they capture the essence and epic contrast at the heart of “Wicked: For Good.”
Glinda Bubbly Pink Eau de Parfum Spray and Elphaba Enchanted Eau de Parfum Spray retail for $72 at Ulta on Oct. 1 in the US and online on Oct. 3 and in-store on Oct. 5; in Mexico at Ulta Beauty and Liverpool online and in-stores Oct. 1; UK and Ireland on Oct. 1; Australia on Oct. 15; Pan Europe exclusive with Douglas on Oct. 211; South Korea with Olive Young online and in-store on Nov. 1; Chile on Nov. 15; and Columbia on Nov. 15.
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